This consulting project is to evaluate the key market opportunities for the client’s business model and outline the strategies from different angles.
The research objective is to explore the best options available for the product development. We will also provide the easy-to-activate execution plan and relevant tracking methodologies that will help ease when measuring the outcome.
This project is not about offering one vertical solution to follow. Its aim is to provide various options to unlock the ideas that can be used for testing, analysing and improving the strategies over time that is crucial to an agile startup development.
We provided a 35-page consulting paper based on the Government data analysis and online research.
Our consulting paper is outlined as below.
Each growth strategy is designed based on the research data. We provided suggestions tailored to each target audience group, and the most efficient way to measure the outcome.
Our strategy applied the ICE score that is an effective prioritisation methodology.
*ICE score prioritization method was invented by Sean Ellis who initially coined ‘Growth Hackers’ term. ICE scores were intended to prioritize growth experiments and the model is used for features prioritization nowadays.