The key objective is to drive the tech community building and to raise awareness in the supply chain industry worldwide.
Our focus was to identify the key target audience and channels tailored to the business objective and to build relationship with key audience via nurturing and awareness campaign.
In addition, our aim is to maximize reach to key target audience such as blockchain engineers and supply chain industry professionals worldwide.
We successfully launched a global hackathon and testnet launch PR campaign in four key countries; Singapore, US, China, Korea
We provided strategic counsel on the go-to-market campaign in Asia; identifying the four key target markets (Singapore, US, China, Korea) and planning a strategy tailored to the key target audience (tech community, industry professionals).
As a result, we managed to activate a global hackathon in Seoul – South Korea, Seattle – US and Singapore, which attracted approximately 100 hacker participants per each event. The testnet launch PR story was covered by top publishers in key regions such as the US, Singapore and China.